Successful brands and cultures are inclusive of the diverse communities they serve. We deliver culture change and creative communications projects for forward-thinking organisations.
If you're looking to attract, engage and develop a more diverse workforce, we can help. If you're looking to unearth and excite new customers, we can help with that too.
More than 70% of workers do not feel fully included at work
Bain & Company, 2022
Culture transformation
We specialise in creating inclusive cultures through transformation projects.
Our teams have first hand experience of creating inclusion though distributed working methods. We work with you to deliver learning and development, consultancy and experimentation services that improve your culture.
Learning & development
Transforming the mindset, skills and behaviours of individuals, teams and leaders. We help your workforce to adopt the fundamental principles of inclusive working.
Consultancy
We can help you change the way you work, creating the conditions for an inclusive culture to thrive. We use our experience and extensive research to make this happen for you.
Experimentation
Often, it's best to test, learn and evolve within a team. Our pilot projects enable you to apply the principles of inclusive work in this way. We are on hand to setup and support with every step.
Hoxby have a collaborative approach, really listening to the context of the organisation and the unique challenges faced by complex organisations like universities. This has helped us to develop sessions where we can measure the impact on the practice of managing hybrid working.
ENGAGING A DIVERSE STUDENT AUDIENCE THROUGH inclusive LEADERSHIP
The University of Warwick has a diverse student body. After the covid-19 pandemic, it wanted to improve its Professional Services teams' ability to lead hybrid teams in an inclusive way.
They engaged Hoxby because of our inclusive remote work and leadership experience. We applied this to develop workshops tailored to the university's needs. The workshops focused on fostering effective remote and hybrid leadership. They aligned with Warwick's goal of promoting social inclusion.
Leaders gained insights by collaborating. They learned to accommodate different workstyles. They also learned strategies for managing hybrid teams well. Hoxby's Remote Leadership Diagnostic™ tool helped assess and improve leadership practices.
Leaders have committed to the approach. They are now measuring the impact and share mutual accountability for results.
Campaigns with more diverse representation had higher ad recall in 90% of simulations.
Facebook, 2021
Creative communications
Inclusive communications reach more people with greater clarity. We use creativity to improve engagement across the diversity of your internal and external audiences.
Creative
We create impactful ideas, grounded in strategic insight that will engage the diversity of your audiences.
Design
We apply our principles of inclusive design to our execution of creative ideas to make your brand campaign more effective.
Communications
Our teams are assembled with your audience in mind - globally diverse and highly specialised to maximise the effectiveness of your internal or external comms.
The Hoxby team worked in a super-agile way, which allowed us to deliver outstanding content quickly and at scale.
LOCALISING CONTENT TO EXCITE GLOBAL AUDIENCES BEHIND THE UNILEVER BRANDS
The mission was to establish Cleanipedia as the go-to online hub for all things Homecare. Website traffic had been dwindling and traditional SEO strategies were falling short. They came to Hoxby for a new solution.
To establish Cleanipedia as an authoritative publisher, it needed to evolve. With a presence in 11 markets, the content needed to become more relatable to local audiences.
We revitalised the online content to make it more inclusive of local audiences. We produced over 2,000 new articles. Our global team delivered culturally-relevant content in 11 languages. Thanks to our way of working, we also maintained global consistency. Cleanipedia captivated local audiences and established its relevance across diverse markets.
Let us introduce you to some of our team, you can hover over their image to discover a little more about them.
Cath Green
Transformation & Comms Strategist based in the UK.
Clare Welsh
HR & OD Consultant passionate about enabling people to flourish at work, based in the UK.
Auws Al-Gaboury
Creative producer leading medium to large-scale video, branding and photography projects.
Tamara Makoni
Inclusion, culture & comms specialist based in Brussels.
Nicola McKelvey
Brand strategist, copywriter, PR, sponsorship & comms specialist, based in the UK.
Melissa Fretwell
Multilingual Comms, Creative and Marketing fixer based in Spain.
Anita Hockin
Leader in business transformation and digital.
Caroline Jameson
Experienced marketing leader, based in the UK.
A brilliant piece of work that will fundamentally shift our brand into a more energetic, vibrant, customer-centric space THANK YOU!
Helping a billion people live Healthier, Longer, Better Lives
This initiative embodies AIA's ambitious goal of empowering a billion individuals to enhance their physical, mental, financial, and environmental well-being by 2030. Over a 15-month period leading up to the launch, Hoxby meticulously developed the strategy and creative elements, breathing life into AIA's Purpose. The overarching aim is to catalyse positive change across the region, fostering awareness and engagement among the diverse Asian population.
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